EMC has acquired TwinStrata to provide customers with a single platform for managing storage in the data center and the cloud.

EMC announced the acquisition July 8, saying TwinStrata's cloud storage management software would be embedded in VMAX3, the latest version of EMC's enterprise data service platform.

Financial details were not disclosed.

TwinStrata's CloudArray product lets companies move data stored locally to more than 20 public or private clouds.

Consider use of cloud storage providers to reduce the cost of purchasing and maintaining on-premise backup and disaster recovery systems.

Within VMAX, the technology will let companies "automatically tier workloads even more seamlessly for off-premise storage capacity expansion, data protection and disaster recovery," Nicos Vekiarides, chief executive of TwinStrata, said in a blog post.

EMC customers will also be able to take advantage of "cloud storage scalability and economics, while IT still maintains control," Jeff Byrne, senior analyst and consultant for Taneja Group, said in an email to CruxialCIO.

EMC buys TwinStrata to bridge on-premise, cloud storage

In addition, TwinStrata's support for multiple cloud storage providers will help CIOs keep costs in check by avoiding lock-in to a single vendor, Byrne said.

EMC could eventually take TwinStrata's technology further by letting customers use the cloud as a locally managed failover system, Greg Schulz, analyst at StorageIO, said.

"Think of this as bridging technology between two different environments," Schulz told CruxialCIO. "You can have cloud your way and do it at your pace."

The TwinStrata acquisition adds to EMC's other cloud-focused technologies. In May, the company unveiled a series of software-defined storage products that leverage both the public and private cloud.

Software-defined storage manages storage architecture via applications that are not tied to hardware.

EMC announced the TwinStrata purchase as part of the launch of VMAX3, which the company described as "purpose-built to support the hybrid cloud."

VMAX embeds storage infrastructure services like cloud access, data mobility and data protection directly on the storage array, according to EMC. With up to 384 processing cores, the system lets customers "hyper-consolidate enterprise applications."

VMAX3 is scheduled to be available in the third quarter.