Domino’s Pizza and car manufacturer Ford are partnering — for pizza delivery.
According to Ford, which will show off new technology for its SYNC in-vehicle infotainment system on Wednesday at the 2014 Consumer Electronics Show, drivers with SYNC AppLink will soon be able to order from Domino’s while still in the car.
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Ford’s SYNC AppLink allows SYNC users to connect their smartphones to their vehicles, so that they can use mobile apps via the car’s voice command system. The collaboration with the Michigan-based Domino’s, will make it very simple for drivers to order large pepperoni pies while stuck in traffic.
“This is, no question, one of the coolest in a long list of recent technology innovations for Domino’s,” Patrick Doyle, Domino’s Pizza president and CEO, said in a statement. “To be able to work with a brand like Ford, with its terrific SYNC technology, and offer yet another way to bring our ordering app experience to life makes it all the better.”
The function, which will be available “soon,” will work for drivers who both use Ford’s SYNC AppLink and also have the Domino’s mobile app, with a registered Pizza Profile saved to that app. With both in place, consumers can place saved Easy Orders.
Ford, Domino’s partner to let drivers order pizza on the road.
AppLink is available in more than 1.5 million Ford cars with SYNC, while the Domino’s Easy Order function can be enabled either on a phone, or at the company’s website. Easy Order is part of Domino’s mobile order system, and stores users’ payment information and addresses, along with their favorite pizza combinations.
“We’re thrilled to add Domino’s to the ever-expanding lineup of mobile apps Ford drivers can use hands-free,” Julius Marchwicki, global product manager for Ford SYNC AppLink, said in a statement. “Americans love pizza, and now they can have one ready for pickup or delivery when they are on their way home or heading to a gathering with friends.”
Ford was one of the first automakers to begin introducing digital integration into its vehicles. The SYNC system was rolled out close to eight years ago, in 2007. Alongside the Domino’s function, Ford also announced support for HABU Music, an app that lets drivers play automatically generated playlists by voice command, parking space locator Parkopedia, and ADT’s Pulse app, which lets users check to see that their doors are locked and their security systems are active.
General updates to the AppLink system were also unveiled, including more streamlined menus and voice controls, access to vehicle data for developers, and automatic voice notifications from linked smartphones.
Earlier this year, Ford faced a wave of public criticism over SYNC, which it developed in collaboration with Microsoft, for multiple software bugs and usability issues, and later, eliminated a program that pays dealerships to teach new car owners how to use SYNC.
Amy Lee is a business and technology reporter for CruxialCIO. She has written on technology for the Huffington Post and is a 2010 graduate of Yale University in English and writing.