Microsoft on Thursday introduced what it’s billing as a high-end smartphone at a midrange price.
The Nokia Lumia 830, Redmond’s latest effort to gain ground in a market where it badly trails rivals like Apple and Samsung, is packed with features and starts at a price of about $440 without contract.
“Like a true Windows 8.1 phone, the Lumia 830 comes pre-loaded with exciting features,” said Microsoft spokesperson Nishtha Arora, in a blog post.
The 830, which includes Microsoft’s Siri-like Cortana personal assistant, does boast some impressive specs.
It’s powered by a 1.2 GHz Snapdragon quad-core processor, for starters. It's housed in a slim case that's just 8.5 mm thick and weighs 150 grams (5.3 ounces).
The 10MP rear-facing camera includes PureView technology, which allows users to shoot in low-light situations without a flash. The camera also has ZEISS Optics and Optical Image Stabilization.
The display is ClearBlack, with Curved Gorilla Glass 3.0. It checks in at 5 inches.
For users wary of storing sensitive pics or files in the cloud, particularly in light of Apple’s iCloud breach, the Lumia 830 has an onboard memory capacity of 16GB, with room for an additional 128GB via microSD.
Buyers also get 15GB of Microsoft’s OneDrive cloud storage.
Pre-installed apps include Instagram, Vine, Shazam and Bing Health and Fitness, which relies on Microsoft’s SensorCore motion-sensing technology to track users’ movements and location.
The 2200mAh removable battery, which provides up to 22 days of standby time, “will give you enough reasons to talk and stay connected,” said Arora.
Microsoft is counting on feature-packed phones like the Lumia 830 to give it a much-needed boost in the smartphone market, where its Windows Phone 8/8.1 offerings have failed to make much headway.
As of April, Microsoft’s share of U.S. smartphone subscribers was just 3.3 percent, according to Comscore. Android-powered phones, including those from Samsung, led the market with a share of 52.5 percent, followed by Apple’s 41.4 percent stake.