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Category: Strategy

Marketing Technology Vendors Emma And Emarsys Arrive In Australia To Deliver Their Products And Services To Its Mid-Market Marketing OS's People Product Development Sales Security Smart Data Strategy 

Marketing Technology Vendors Emma And Emarsys Arrive In Australia To Deliver Their Products And Services To Its Mid-Market

Janet Jordan
Emarsys’ B2C marketing cloud together with Emma, an email marketing software company, have arrived in Australia to help the middle marketers personalise better their  marketing messages as well as engage its customers. The two companies have showcased their technology capabilities and claimed that their solutions can meet the needs of the specific market sector. Emma is based from the United States and has been existing for over a decade. It has about 45,000 clients all over the globe and about 350 customers in the Asia-Pacific most of which come from New Zealand and Australia. This year, it has opened its first… Read
Marketers Are Learning To Unlock The Value Of Their Data In Real-Time Cloud Data Center Manufacturing Marketing Mobile Operations Product Development Strategy 

Marketers Are Learning To Unlock The Value Of Their Data In Real-Time

Janet Jordan
Marketers in organizations have realized the value of real-time advertising and are now increasingly interested in Big Data and in using them while the opportunity is still there. The concept of real-time marketing (RTM) which is reacting at a relevant and timely moment has become the latest marketing trend. With the world going fast and consumers always on the go, the marketing campaigns need to keep up. With RTM, companies need to make sure that their data is clean and are correct in real-time so that they can interact with customers at the right time. Some vendors offer RTM through an… Read