Yahoo has named Mike Kail, former IT chief at Netflix, as chief information officer.

It’s a key appointment as the Web giant looks to keep pace with Google, Facebook and Microsoft in online products and services aimed at consumers.

“Technical infrastructure has always played an important role in Yahoo’s ability to deliver the best possible user experiences,” said Yahoo CEO Marissa Mayer, in a statement.

“Mike brings the perfect combination of experience and vision to lead the technical infrastructure at a company with Yahoo’s global reach and scale. He brings more than 23 years of IT operations experience, with a focus on highly scalable architectures, to Yahoo,” Mayer said.

The hiring came the same week that Cablevision announced that it had hired former Yahoo technology and operations head David Dibble as chief technology officer. Dibble stepped down from his role at Yahoo last year but continued to act as an advisor to Mayer.

Prior to his stint at Netflix, Kail was VP for IT Operations at social media analytics specialist Attensity, where he led the Americas data center operations team.

Kail noted his appointment as Yahoo CIO on his Twitter feed.

The veteran tech exec will have more to do at Yahoo than just keep the lights on in the data center.

Meet Yahoo’s new CIO: former Netflix tech chief Mike Kail.

Yahoo has made heavy investments in new digital content over the past several quarters, bringing in Katie Couric and other media heavyweights. It’s also looking to become a one-stop shop for online advertisers.

“We are the one place where you can buy search, display, native, mobile, video, all in one place—audiences also,” said Mayer, during the company’s second quarter earnings call. Q2 earnings per share came in at $0.38, missing analysts’ expectations by a penny.

Analysts are now pushing the company to develop new, tech-powered products and services.

Some have even suggested the online giant, which counts more than 450 million monthly users, should take a page from Amazon’s book and launch a phone or tablet as a vehicle for delivering its branded content and services.

Security also remains an issue. Yahoo said last week that it will work with Google to provide end-to-end encryption on its email service by next year.