AT&T has acquired satellite HD TV company DirectTV about two weeks ago for a hefty sum of $48.5B, creating an even bigger company that could pave the way for new breakthroughs in the telecommunications industry.
Not wasting their momentum, the telecoms giant has immediately announced a new product offering that combines its cellular and data connectivity with DirectTV’s satellite TV technology, called All-in-One plans.
According to an announcement by AT&T, the All-in-One plan is a service bundle that is designed for four users and the first offering by a telecoms company that integrates wireless service, mobile internet and satellite HD TV all in one single bill. It includes the 10GB worth of shareable data and wireless TV access between four wireless accounts with capabilities for high-definition video streaming and recording. It will be launched on August 10 for a promotional $200 monthly rate.
On top of this new service offering, AT&T has also made DirectTV’s programs available on mobile phones. They are also encouraging DirectTV subscribers to switch mobile providers and subscribe to AT&T’s postpaid cellular plans by giving them a $300 credit.
As predicted by business experts, AT&T is now changing the game in the industry by being the first provider to offer both satellite TV and wireless cellular and data connectivity. This puts AT&T in the front row while companies like Cablevision and Verizon Wireless are scrambling behind. Cablevision, in an attempt to augment their services and keep their customers’ interests and patronage going, is now offering a $10 wireless service. In the same breath, Verizon Wireless is launching a mobile video service.
Brad Bentley, AT&T Entertainment and Internet division’s chief marketing officer said that this new bundle is just the first offering that they have prepared for their customers. They will continue to launch products and services that will enable their customers to enjoy their premium services anywhere they go.
AT&T’s acquisition of DirectTV also equips them with video streaming services that are currently being dominated by Netflix and Hulu.